A curated collection of East Coast stories — celebrating the achievements and spirit of our local partners.
On the East Coast,
every wave and every grain of sand,
tells a story of sustainability.
We have gathered these collective efforts — born from collaboration with our local partners — into one collection,
inviting you to witness
the enduring vitality of this land.
The East Coast National Scenic Area stretches across parts of Hualien and Taitung, embracing 188 km of spectacular coastline where indigenous culture and natural beauty thrive side by side. In Chenggong Township, despite breathtaking scenery, the decline of agriculture and fisheries coupled with an aging population has posed challenges. Yet, the Moonlit Sea Concert has transformed this tranquil corner into a vibrant stage for culture, art, and sustainable development.
Guided by the principles of respecting nature, integrating art into daily life, and advancing sustainable development, this event model is designed for long-term community success. The concert is scheduled to coincide with the full moon, blending minimal stage design with the natural coastal backdrop to reduce environmental impact. Transportation measures include promoting carpooling and providing shuttle buses to lower carbon emissions. The program features original Taiwanese musicians, indigenous song and dance, and a creative market of local vendors using eco-friendly materials and sustainable packaging. Facilities such as washing stations and waste-sorting systems encourage responsible visitor behavior. This event fosters community pride and participation, allowing local residents to find renewed purpose while giving visitors an immersive experience of the East Coast’s deep cultural roots and natural beauty.
Located in eastern Taiwan, Fugang Community and the Xiaoyeliu Recreation Area face multiple challenges — an aging population, youth outmigration, and the environmental pressures of overtourism. Many visitors see Fugang merely as a transit stop on the way to Green Island or Orchid Island, offering little benefit to the local economy. At the same time, hermit crabs have been found using plastic bottle caps as shells, while litter and noise continue to stress the natural environment. In response, the community launched a creative transformation centered on sustainable tourism — featuring Night Tours in Xiaoyeliu and environmental education programs as key attractions.
The "Fugang:Stay and play, rock the port!" regional brand connects local businesses with the geopark’s natural assets to create an integrated tourism network. This branding initiative not only deepens visitor understanding of local culture but also drives economic growth. Its success has inspired young people to return, contributing to the development of unique cultural experiences such as guided fish market tours and introductions to the Sea God Temple traditions — strengthening community bonds.
The New Pacific 1 is a multi-functional space combining a visitor center, indigenous crafts, music, books, and dining. For travelers, it offers easy access to local tourism information and distinctive culinary flavors. For the community, it serves as a bridge connecting visitors to the culture of Hualien and Taitung through exhibitions, markets, and curated events. The venue is dedicated to transforming local culture into immersive experiences and products, bringing fresh energy to the region while growing alongside local partners.
Taitung Jinline is a friendly and responsible whale-watching operator based in eastern Taiwan. Founded by a captain with a deep passion for the ocean, Jinline offers both pre-departure onshore briefings and at-sea ecological tours, guiding visitors into the fascinating world of the ocean's giants — whales — and its playful dolphins. The vessel is equipped with comprehensive safety facilities, and every trip is designed to integrate marine conservation concepts, ensuring guests leave not only with unforgettable memories but also with enriched knowledge of the marine ecosystem.
Nestled in the Green Island hot spring area, Shiacare B&B has been welcoming guests for over 20 years. As one of the island's few estate-style B&Bs with a spacious 330 m² garden, it is dedicated to promoting sustainable tourism and authentic cultural experiences. The hosts can arrange all transportation for your island activities and provide customized itinerary planning. Here, you can escape the hustle and bustle, and enjoy the laid-back island life on the Pacific's ""Pearl of the Sea.""
